The Product

Eleven modules. One job: stop the silent bleed.

An ad-operations control plane that watches every dollar across Google, Meta, Microsoft, LinkedIn, and TikTok.

Claresto doesn't bid for you. It does the thing no bidding tool does: it watches. Pacing, drafts, tracking tags, attribution, invoices, approvals, audit trails — every failure mode that quietly drains six figures before anyone opens a dashboard. Rival tools cover one or two of the eight ad-ops pains. Claresto covers all eight. Here's the stack.

Try the live demo Security & governance

Command Center

Your whole spend, in one breath.

Five platforms, one normalized view: today's spend, MTD against budget, pacing forecast, unpublished drafts, and conversion drift — refreshed every few minutes, USD-normalized. The moment a campaign over-paces or a tag drops, it surfaces here first. No more eight tabs and a spreadsheet to answer "are we okay?"

Live pacing forecast across Google, Meta, Microsoft, LinkedIn, TikTok

Unpublished-draft and conversion-drift counters front and center

Drill from a single KPI straight into the module that owns it

claresto.com/command-center

Budget Control

The draft that cost $3,000 never gets to hide here.

A budget cut saved as an unpublished draft in Google Ads Editor and never promoted runs the old number for 14 days. Claresto catches it on day one: it reads the live campaign settings, not the draft you meant to ship, and flags the gap. It also pins Advantage+ CBO overspend the second Meta blows past your configured cap, and projects month-end so 118% pacing never surprises finance.

Detects unpublished drafts running stale budget, targeting, or schedule

Cost-cap enforcement on PMax, Advantage+, and ABO/CBO structures

Linear month-end projection with green/amber/red pacing thresholds

claresto.com/budget

Change Audit

Who changed what, when — across every platform. Finally.

Every tROAS tweak, every CBO-to-ABO flip, every paused tag — logged with who, when, before, and after, across all five platforms in one timeline. Pending approvals stay pending until someone signs off. When an auditor or a CFO asks "why did spend jump on the 9th," you have the answer in one search instead of five exported CSVs.

Unified before/after diff across Google, Meta, Microsoft, LinkedIn, TikTok

Catches the unpublished draft as a logged event, not a mystery

SOX/SOC 2-ready trail with actor, timestamp, and approval state

claresto.com/change-audit

Anomaly Detection · Claresto AI Claresto AI

It catches the leak on day one, not day fourteen.

Claresto AI learns each campaign's normal — spend rhythm, conversion rate, CPA band — then alarms when reality drifts outside it. The 14-day silent overspend that birthed this product? Anomaly Detection would have screamed on day one. Enhanced Conversions go dark for 18 hours, CPA doubles overnight, a feed stalls — you hear about it while it's a rounding error, not a postmortem.

Per-campaign statistical baselines, not crude global thresholds

Catches the 14-day silent-failure class before the budget bleeds

Flags tag outages and CPA spikes within hours, not weeks

claresto.com/anomaly

Attribution

5.8x on the platform. 4.51x in your CRM. One of them is lying.

Platforms over-report by 22% because they double-count, claim cross-device conversions they can't prove, and keep crediting after the window closes. Claresto reconciles every platform's number against CRM-verified revenue and shows the real figure — 4.51x, not 5.8x. It also pinpoints the broken CAPI, UET, and sGTM tags inflating the lie, so you stop optimizing toward a fantasy.

CRM-verified ROAS exposes the -22% platform over-report

Detects double-counting and phantom cross-device conversions

Pinpoints broken CAPI / UET / sGTM tags driving the drift

claresto.com/attribution

Finance & Recon

When the invoice and the tracker disagree, you find out first.

Platform invoices rarely match what your tracker recorded — currency, timing, clawbacks, and credits all conspire. Claresto reconciles the invoice against tracked spend line by line, allocates to the right GL codes, books accruals for what hasn't billed yet, and normalizes multi-currency. Month-end close goes from a week of CSV forensics to a reconciled ledger your controller actually trusts.

Line-by-line invoice-vs-tracked-spend reconciliation, all platforms

Automatic GL allocation, accruals, and multi-currency normalization

Closes the gap finance never had time to chase down

claresto.com/finance

Compliance & Governance

Approvals, RBAC, and an audit trail that survives the auditor.

Role-based access decides who can touch budget, bids, and creative. Approval workflows gate the changes that matter, so nothing live happens without a signature. Every action is retained, time-stamped, and exportable as evidence. When SOC 2 or GDPR consent review comes around, you hand over a complete trail instead of reconstructing one from memory and screenshots.

RBAC plus enforced approval workflows on high-impact changes

SOX / SOC 2 Type II evidence and configurable retention

Consent and GDPR governance baked into the audit trail

claresto.com/compliance

Coverage Proof

8 of 8 ad-ops disciplines — point tools cover one or two.

Single-purpose point tools each own a slice and leave the rest empty. The governance quadrant (Change Audit, Finance, Compliance, Transparency) is nearly blank across the entire market. That blank space is the wedge. Coverage Proof shows you exactly where each tool stops and Claresto keeps going.

Claresto covers all 8 ad-ops disciplines; point tools cover one or two

The accountability quadrant is empty across every competitor

Bring your own shortlist — the matrix scores it head-to-head

claresto.com/coverage

Launch QA

No campaign goes live with a broken UTM and a missing pixel.

Half of attribution problems are born at launch: a fat-fingered UTM, a campaign named off-convention, a tracking tag that never fired. Claresto runs a pre-flight on every new campaign — naming conventions, UTM/taxonomy rules, tracking presence — and blocks the launch until it passes. You stop paying to learn, three weeks later, that the data was garbage from minute one.

Enforces naming conventions and UTM/taxonomy governance pre-launch

Verifies tracking tags are present and firing before spend begins

Kills the launch-day errors that poison reporting downstream

claresto.com/launchqa

Client Portal

Real-time visibility beats a black-box PDF every time.

Clients and stakeholders are done waiting for the monthly PDF that's stale the day it lands. The white-label portal gives them live pacing, change history, and CRM-verified ROAS under your brand — the same truth you see, scoped to what they should. Transparency stops being a quarterly performance and becomes the default, which is exactly why accounts renew.

White-label, real-time client and stakeholder visibility

Live pacing, change audit, and verified ROAS — no PDF lag

Scoped access that builds trust instead of hiding behind it

claresto.com/portal

Executive Reports

Cross-platform reporting without the spreadsheet hell.

Stop stitching five exports into one deck the night before the board meeting. Claresto consolidates spend, pacing, ROAS, and anomalies across all platforms into clean, exportable executive reports — normalized to USD and reconciled against finance. The number on slide three matches the number in the audit log matches the number on the invoice. Every time.

One consolidated report across all 5 platforms, no CSV stitching

USD-normalized, finance-reconciled, board-ready exports

The same source of truth your audit log and invoices agree with

claresto.com/reports