Watches your ad accounts in one place

Catch the ad mistakes that quietly burn your budget

Claresto watches all your ad accounts — Google, Meta, Microsoft, LinkedIn, and TikTok — on one screen and tells you the moment something expensive goes wrong: a budget change someone forgot to publish, a broken tracking tag, spend that doesn't match the invoice. It gives teams the control layer to monitor, approve, execute, reconcile, and report from one governed workflow.

See every Google, Meta, Microsoft, LinkedIn, and TikTok account in one place

Get alerted the instant spend spikes, a tag breaks, or a budget edit was saved but never published

Approve, execute, reconcile, and report on paid-media changes with a governed audit trail

See how it works See what it covers

No credit card · real anonymized account data · approval-gated execution

Command Center

39%

of CMOs are cutting agencies and bringing media in-house

and inheriting the operational risk with it (Gartner, 2025)

59%

report insufficient budget to execute strategy

no slack to absorb a silent overspend (Gartner)

60%

cite budget-cycle misalignment with how media actually spends

the draft-never-published failure lives in this gap (EY)

21.5%

of marketers still trust last-click attribution

one in five reallocating budget on a number the CRM disproves (eMarketer)

21.9-point

programmatic performance gap, managed vs not

the measured cost of flying blind (ANA, Q1 2026)

The 14-day silent failure

14 days. One unpublished draft. Six figures gone.

Someone cut the budget. They built the change, reviewed it, saved it — and it sat as an unpublished draft. Google and Microsoft kept spending at the old rate. No error. No alert. No red flag anywhere. For 14 days the accounts overspent against a number that had already been approved down, and every dashboard in the building showed green. The draft was finally caught by accident. That's the whole problem: the worst budget failures don't crash, they go quiet. Claresto is built to hear the silence — to catch the class of failure that has no error message, before it turns into a line item.

The change was made — it was just never published

Platform-reported metrics looked normal the entire time

The only signal was the spend itself, and no one was watching it cross-platform

Change Audit

One control plane

Eight ways ad ops fails. One place to govern all of them.

Point tools fix one symptom. Claresto runs the whole operation — monitoring, guardrails, and governance across every platform.

Command Center

Cross-platform pacing, drafts, drift, and alerts — live, on one screen.

Change Audit

The cross-platform change log almost no tool keeps, and SOX auditors keep asking for.

Anomaly Detection Claresto AI

Statistical baselining that flags the silent failure before two weeks of budget is gone.

Attribution

Platform-reported ROAS versus CRM-verified truth — and the broken tags causing the gap.

Finance & Recon

Invoice-vs-tracked-spend reconciliation, GL allocation, and accruals — no spreadsheet archaeology.

Coverage Proof

The receipts: an 8-pain coverage matrix scored against every tool you're comparing us to.

See everything it catches

How it works

Real ad-account signal. Controlled access. One control plane for the spend.

Claresto starts with the security posture buyers want: controlled connections, full account visibility, and explicit approval gates for budget movement. The public demo is powered by permissioned, anonymized real ad-account data from operator partners, so investors and evaluators can see authentic paid-media behavior without exposing anyone’s private account. From there, Claresto normalizes spend across Google, Meta, Microsoft, LinkedIn, TikTok, and programmatic, detects silent failures, governs high-impact changes through approval gates, and produces reports finance and compliance can trust.

1 · Real signal. The demo uses anonymized real ad-account behavior from operator partners, with identifying details removed or substituted.

2 · Connect with controlled permissions. Claresto sees campaign, spend, conversion, settings, draft, and change data; it routes high-impact changes through approval gates before release.

3 · Monitor everything. Pacing, unpublished drafts, conversion drift, tag outages, CPA spikes, and invoice gaps surface in one normalized view.

4 · Govern the changes. RBAC, maker-checker approvals, and a hash-chained ledger create audit-ready evidence across platforms.

5 · Report the truth. Marketing, finance, and leadership see one reconciled operating picture instead of platform-defined metrics, exports, and a spreadsheet.

Coverage Proof

The coverage gap

Every other tool covers one or two of the eight. We cover all eight.

Run the matrix and the picture is brutal. Single-purpose point tools each cover one or two of the eight, clustered in optimization and reporting. The entire governance quadrant — Change Audit, Finance Reconciliation, Compliance, Stakeholder Transparency — sits nearly empty across the whole category. That's not a feature gap. It's the gap where six-figure failures hide. Claresto is built to cover all eight where rivals don't, because the four pains everyone skips are the four that actually cost you money.

Claresto: 8/8 ad-ops pains covered

Point tools: one or two of eight, clustered in optimization and reporting

The governance quadrant — Change Audit, Finance, Compliance, Transparency — is empty across the field

It's the difference between tuning the bid and trusting the books

What Makes Claresto Savage

Six things we'll say out loud that your tools won't.

Plain claims. Easy to verify. Hard to argue with.

Your dashboard shows what published. We show the gap between what you decided and what's actually spending — that's where the money leaks.

Bid optimizers make a running campaign faster. They can't see a budget cut that never went live. We can.

Platform-reported ROAS is the platform grading its own homework. We tie spend to closed-won in your CRM — true 4.51x where the platform claimed 5.8x, a 22% gap you were about to reallocate on.

Every competitor lives in the optimization quadrant. We own the governance one — Change Audit, Finance, Compliance, Transparency — that they left empty.

'We'll catch it in the weekly review' is a 14-day exposure window. Claresto checks live state continuously, so failures surface in minutes, not weeks.

Catch 1-3% of monitored spend in waste and Claresto pays for itself 4.5x to 13.6x over. The math is the operating leverage Claresto is built to expose.

Stop finding the leak in the invoice

See your spend the way your CFO wishes you already could.

Catching even 1–3% of monitored spend in waste means Claresto pays for itself 4.5x to 13.6x over. The downside is the next 14-day draft.

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